If you don’t like hardcore PUA mentality and/or the PUA lingo, there are naturals out there who speak everyday english and convey their wisdom in an ordinary style to ordinary guys. One of them is John Ross. He’s not a PUA but his advice is gold. It can be a very good introduction to anyone interested in dating women but finding game too “harsh” for whatever reason.
His posts can be found here, but only some of them are about dating so you should probably start here and if you find that worthy of reading continue with these. If you still want more just browse his archives.